Denton, TX

Senior Analyst, Web & App Analytics

Sally Beauty Holdings, Inc. (NYSE:SBH) is a global distributor and retailer of professional beauty products Through the Sally Beauty Supply and Beauty Systems Group businesses, we sell and distribute through over 5,000 stores throughout the United States and Puerto Rico, the United Kingdom, Belgium, Chile, France, Canada, Mexico, Peru, Ireland, the Netherlands, Spain, and Germany.

Our Customer Marketing and Analytics team at Sally Beauty Holdings (NYSE: SBH) is expanding and we will be investing in our team organization and capabilities over the next few months. This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of data driven, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Do analytics and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Senior Analyst, Web & App Analytics position located at our Headquarters in Denton, TX.

The Senior Analyst, Web & App Analytics will analyze website, App and customer data to deliver insights and recommendations to our ecommerce and digital product teams. This role will drive a better understanding of the customer journey, conversion and optimization opportunities to improve revenue.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
  • Website and App analytics, ecommerce customer analysis, reporting and A/B testing measurement for Sally Beauty and Cosmo Prof Brands.
  • Develop and optimize web and App reporting and dashboards focused on KPIs, funnel analysis and e-commerce sales reporting.
  • Lead analysis, insights and recommendations to improve web and App campaign performance.
  • Lead tagging audits, providing best practices, and trouble-shooting to ensure accuracy.
  • Provide Google Analytics expertise and perform the most complex and challenging analysis.
  • Provide actionable insights and communicate recommendations to Director and VP level leaders.
  • 3+ years of experience in analytics with an emphasis in web, mobile, social and digital marketing
  • Bachelor’s degree in quantitative discipline such as statistics, engineering, applied math, economics, operations research, IT, information systems
  • Previous analytics experience at an Agency or in Retail preferred
  • Experience working cross-functionally and communicating with ecommerce/digital leaders
  • Experience with Google Analytics, Adobe Analytics or similar
  • Proficiency with statistical and database concepts. Experience with technologies like R, Python, SQL, AWS, Hive, Hadoop, Spark
  • Experience with visualization tools such as Tableau, Power BI or QlikView

Our culture links actions to results with a Can-Do Attitude that always puts our customers’ and stylists’ needs first. We work together, acting as one and holding ourselves accountable to deliver the best possible results. As innovators in the beauty industry, we emphasize open communication, always seeking new approaches and fostering professional growth. We acknowledge that every team player makes a difference, and it is our shared vision and positive culture that unites us.

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.


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