Denton, TX

Digital Optimization Analyst

Our Digital Experience and Marketing Departments at Sally Beauty Holdings (NYSE: SBH) are expanding and we will be significantly investing in our team organization and capabilities over the upcoming year! This investment at SBH can provide long term and diverse career opportunities. We’re a collaborative group of creative, motivated peers that work hard to ensure we’re putting our best ideas and beauty brands in front of our customers and stylist communities. Are you a beauty enthusiast? Do you picture yourself in a fast-paced, energetic environment? Does digital strategy and marketing fuel your creative fire? If so, we’re looking for someone just like you for our Digital Optimization Analyst position located at our Headquarters in Denton, TX.

Drive identification of digital optimization opportunities across websites and apps for Sally Beauty ( and BSG (

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”
  • Leverage digital analysis tools- including Quantum Metric intelligence platform, Monetate A/B testing, Google Analytics 360- to identify points of customer friction and opportunities for improvement.
  • Identify and escalate ecommerce operations issues and opportunities.
  • Provide data driven input to partners on the Digital Product and Ecommerce teams regarding site features and operations.
  • Monitor impact of site builds and A/B tests and identify opportunities for future builds.
  • Regularly review customer feedback and collaborate with analytics partners to identify and address opportunities to improve the customer experience.
  • Identify trends and anomalies and potential opportunities to resolve.
  • Minimum of 3 years of experience in ecommerce optimization analytics and experience with website analytics tools
  • Bachelor's degree

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of Sally Beauty may take advantage of our in house salon with complimentary services, an onsite Sally Beauty Store with 30% merchandise discount, an onsite CosmoProf store with a 20% merchandise discount and a gourmet cafe.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.


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