Brand Manager
At Central Garden & Pet, our mission is to lead the future of the Garden and Pet industries…one blade of grass and one wagging tail at a time. We are building and growing brands that consumers love.
Our Garden Segment is searching for a Brand Manager on the Controls Brand Team in our Atlanta, GA office, to build a cohesive brand with clear omnichannel communications, a full product pipeline based on consumer needs and breakthrough demand generation, to chart and execute the strategic path for growth of one of our largest lawn & garden brands.
MEASURES OF SUCCESS
- Own the P&L responsibility including forecasting, budgeting, and managing spend against annual financial targets
- Serve as brand steward for newly articulated brand positioning ensuring its execution across products, packaging, communications, and advertising
- Identify, evaluate, and lead commercialization of new product development projects that fill out a 3–5-year pipeline consistent with growth objectives
- Partner with Sales and Customer Marketing teams to identify opportunities for growth for given brands within accounts and drive execution across the Business Unit teams
- Manage the annual operations of the assigned product portfolio, including the different aspects of the product life cycle
- Be the category expert through deep understanding of both consumer and customer needs
- Understand and anticipate industry trends to develop and execute annual and long-range business plans, including solid analyses that support overall recommendations
- Plan and execute the budget to manage portfolio P&L, presenting variance, key drivers, and recommendations to management
- Lead geographically dispersed cross-functional teams, including, but not limited to, Sales, R&D, Product Development, Operations, Purchasing, Finance, Consumer Insights, Agency, and Legal to champion projects
- Manage project timelines, anticipate deviations from plan, and proactively identify and recommend solutions
- Develop business case, plan, and coordinate new product launches from concept to market, including consumer validation, product development, packaging development, volume forecasting and tracking and sales communications
- Develop sales tools/materials to optimize impact of the sales organization
- Plan and execute communication strategy to include, but not limited to electronic media, PR, POP, collateral, licensing tie-ins, etc.
IDEAL CANDIDATE ATTRIBUTES
- Bachelor’s degree in Marketing, Business or related field, MBA preferred
- 3-5 years of brand and/or product management experience within CPG
- Marketing/Sales experience focused on Home Center, Mass, or Hardware retailers
- Experience in strong cross functional collaboration, including with Marketing Research, Brand, R&D, Finance, Manufacturing, and 3rd party suppliers
- Creative, resourceful problem solving combined with an analytical and detail-oriented approach
- Demonstrated knowledge and experience utilizing syndicated data (Nielsen, IRI, Vista)
- Experience within the Lawn & Garden industry; EPA regulated products is a plus
- Exceptional project management skills and experience leading cross-functional teams
- Development and/or commercialization of eCommerce products is a plus
- Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings
- Experience successfully utilizing external agency partners (i.e., Strategy, Innovation, Communications, Design)
- Strong communicator with exceptional negotiation, written and verbal communication skills
- Ability to travel 10%
- Ability to work in a constant state of alertness and safe manner
At Central Garden & Pet (NASDAQ: CENT and CENTA), we believe home is at the center of our lives, and our employees are driven by our purpose to nurture happy and healthy homes. Our company is made up of thousands of people across North America, with an emerging footprint across the U.K., Mexico, China, and Canada - all dedicated to helping gardens bloom bigger, pets live healthier, and communities grow stronger. We are united by our mission to lead the future of the garden and pet industries…one blade of grass and one wagging tail at a time. Visit our website at {apply below} to learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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