City of Industry, CA
Digital Marketing Coordinator
Job Description
Description
Key Responsibilities
Skills Knowledge and Expertise
Benefits
iBUYPOWER is looking for an individual to join the marketing team as a Digital Marketing Coordinator. This individual will be responsible for developing, executing, and managing web content strategy including copy for blog posts. Additional duties may include assisting in managing paid digital media campaigns aligned with business goals and optimizing website by integrating the best SEO practices. The ideal candidate should possess fantastic organization skills with great time management skills, self-motivation, and have excellent written and oral communication skills.
Key Responsibilities
- Optimize website by integrating best SEO practices
- Develop, execute, and manage web content strategy including copy for blog posts.
- Assist in managing paid digital media campaigns aligned with business goals (Google Ads, Facebook, Instagram, and other relevant channels)
- Coordinating end-to-end digital projects
- Liaise with Marketing, Sales, Web, and Product development teams to ensure brand consistency
- Coordinating the creation of digital content (e.g. copy, display, video, email, and other paid media buying)
- Monitoring competitor analysis and creating digital ads strategies such as top keyword analysis to increase web traffic and sales
- Suggest and implement direct marketing methods to increase profitability
- Staying up-to-date with digital media developments
- Monitoring and reporting on ROI and KPIs
Skills Knowledge and Expertise
- BA or BS in Communications, Marketing or Business Administration.
- 1+ years of experience in digital marketing
- Strong knowledge in SEO, SEM, and Blogging
- Experience with a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Experience delivering digital campaigns for consumer products and services.
- Excellent grasp of social media, community, and website KPIs
- Excellent written and oral communication skills
- Bonus: Strong knowledge of gaming PCs and or esports scene
Benefits
- Medical, Dental, Vision Insurance
- PCP & Specialist Office Visit Reimbursements
- Basic Life Insurance
- PTO & Sick Leave Days
- Paid Holidays
- Day Off to Celebrate Your Birthday
- 401K & Employer Match
Recommended Skills
- Blogging
- Business Administration
- Campaigns
- Communication
- Consumer Product
- Data Analysis
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