Senior Channel Marketplace Manager

LHH is partnering with a globally known retailer seeking a remote Sr. Channel Marketing Manager.

Job Summary:

The Channel Marketing Manager serves as a partner to the sales team and is responsible for leading the development and implementation of strategic marketing plans that support and translate the core business objectives and strategies at the key account level.

The Channel Marketing Manager will create and set up e-comm campaigns. The ideal candidate for this role will have experience running ecomm campaigns through marketing channels such as Amazon, Wayfair, Target, Costco, etc.

Essential Duties & Responsibilities:

• Leadership in developing strategic Key Account Marketing Plans that drive preference and demand for the account and it's brands.
• Create channel and account-specific marketing plans to align with and support defined national brand campaigns/programs, product launches, and other initiatives.
• Manage retail marketing related external agency and vendor relationships.
• Leverage shopper, customer and category insights in solution-sales.
• Serve as the voice of the accounts and sales team to provide input to New Product Development team, product launches, and the development of national marketing plans and programs.
• Collaborate with cross-functional teams and be the spokesperson for Customer Marketing team in customer-facing discussions.

Requirements:

• Strong strategic thinker with the proven ability to develop and activate breakthrough solutions.
• Broad exposure/ experience in shopper marketing type roles (agency or client side).
• Compelling storyteller that's able to influence the organization at multiple levels.
• Demonstrates the ability to apply macro trends, insights, channel, competition, and industry knowledge to influence key stakeholders.
• Has highly developed project, vendor management and multi-tasking skills.
• High business acumen & strong analytical skills. Must be able to understand basic P&L structures
• Solid understanding of retail channel dynamics.
• Solid working knowledge of digital marketing channels.
• Ability to comprehensively understand and convert consumer, category, competitor, and channel/customer insights into sales/marketing strategy/plans.
• Effectively applies knowledge of business drivers to identify key performance indicators
• Ability to create and execute customer retail specific marketing activation plans (online & in-store)
• Communicates effectively and builds relationships with internal/external stakeholders
• Strong leadership ability

Qualifications:

• Bachelor's degree required
• Master's degree/MBA preferred
• 5+ years of brand marketing, customer retail sales management or shopper marketing activation experience required, preferably in CPG.
• Proficient in Microsoft applications Word, Excel, PowerPoint