Data Partnership Manager

About the Role:

The Data Partnership Manager will lead data partnership development, implementation, and ongoing growth of Allant Group. By engaging new data partners and cultivating or expanding relationships, this role plays a key role in strengthening existing relationships and seek opportunities to scale the account by identifying cross-sell and up-sell opportunities. Additionally, the Data Partnership Manager is the lead for data solution pricing, defining marketplace requirements and working with cross-functional teams to develop and successfully implement data-driven solutions.

Responsibilities:

• Lead company-wide efforts to define & strategize on data products and solution ideas.
• Understand client strategic goals and develop plans to partner on these goals.
• Develop and maintain trusted relationships with decision makers at top DSPs and programmatic partners.
• Act as SME for agencies, direct accounts, and clients establishing deep partnerships.
• Lead and work cross-functionally to identify and solve any issues among programmatic partnerships.
• Source new partners, onboard, and ultimately working with them to scale platform growth.
• Manage all current company products to profitability through pricing, supplier management and marketing.
• Regularly introduce new features and best practices to partners.
• Be an industry voice for Allant’s data products & solutions through press interviews & releases.
• Represent Allant’s data products & solutions at trade shows & live presentations.
• Manage & implement necessary compliance and data privacy-related solutions.

Qualifications:

• 5+ years of account management experience or product marketing within a digital marketing ecosystem.
• 2+ years experience in the consumer or business list & data industry.
• Proven experience working with DSP, DMP or SSP strongly preferred.
• Bachelor’s degree or above in marketing or communications, a plus.
• In-depth industry knowledge of the digital advertising space and marketing processes.
• Proven experience in driving market insights into successful strategy development and deployment for customer buy-in.
• Ability to build and maintain strong relationships with customers while upselling and managing negotiations.
• Strong communication skills; comfortable speaking with decision-makers at all levels of an organization across many departments.
• Keen business acumen and the ability to accurately forecast and navigate market challenges.