Marketing and Social Media Coordinator

Marketing and Social Media Coordinator

Do you have a start-up mentality? Are you an innovator, intuitive, focused, and ready to make a measurable difference? Are you a self-starter? Do you like learning new things? Then we want to talk to you. You are able to work independently as well as in a team. You like challenges and understand how to work with vendors to achieve the desired goals set by the executive team.

Identity Fusion offers competitive salaries and has a full package of benefits including Healthcare and Dental insurance, PTO, 401k, and one of the best teams on the planet.

Social Media Coordinator Job Responsibilities:

• Develop and implement marketing and advertising campaigns.
• Execute a results-driven social media strategy.
• Must know tools like Hubspot, Hootsuite, Sprinklr
• Develop and curate engaging content for social media platforms.
• Assist in the creation and editing of written, video, and photo content.
• Attend events and produce live social media content.
• Maintain unified brand voice across different social media channels.
• Collaborate with business unit teams to create a social media calendar.
• Monitor social media channels for industry trends.
• Interact with users and respond to social media messages, inquiries, and comments.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Tracks sales data, maintain promotional materials inventory, plans meetings and trade shows, maintains databases, and reviews results and analytics and create reports.
• Assist in the development and management of social media marketing and influencer marketing strategy.

Social Media Coordinator Qualifications / Skills:

• Passion for social media and proficiency with major social media platforms and social media management tools
• Proficiency with video and photo editing tools, digital media formats, and HTML
• Excellent social listening skills
• Ability to understand historical, current, and future trends in the digital content and social media space
• Strong copywriting and copy-editing skills
• Marketing Collateral: Whitepapers, Success Stories, Blogs, Product Offerings
• Coordinate efforts with content generation suppliers
  
• Coordinate efforts on web site updates
• Top-notch oral and verbal communication skills
• Impeccable time management skills with the ability to multitask
• Detail-oriented approach with the ability to work under pressure to meet deadlines

Desired Marketing Coordinator Qualifications / Skills:

• Direct marketing
• B2B
• Social Media Marketing (LinkedIn, Twitter, Instagram, Facebook)
• Event Coordinator (Vendor Summits, Quarterly Events, Christmas Party)
• Internal Messaging (Employee Recognition, Announcements, Welcome Package)
• Field Marketing
• Market segmentation
• Marketing research
• Coordination
• Project management
• Reporting research results
• Understanding the customer
• Process improvement
• Initiative
• Planning
• Financial skills

Education and Experience Requirements:

• Bachelor’s degree in marketing or a related field preferred
• 2-5 years experience with B2B social media marketing or content development
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Direct experience using social media management tools (Hubspot, Hootsuite, Sprinklr)
• Experience with Google Docs and Microsoft Office (Excel, Outlook)
• Experience with Adobe Creative Cloud (Photoshop, Premiere Pro) or equivalent digital media editing tools a plus

Recommended Skills

• Active Listening
• Adobe Creative Cloud
• Adobe Photoshop
• Adobe Premiere Pro
• Advertising
• Attention To Detail