Assistant VP, Digital Marketing Engagement

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Transforming Lives

The University of Miami is among the top research universities and academic medical centers in the nation, and one of the largest private employers in South Florida.

With more than 16,000 faculty and staff, the University strives for excellence, and is driven by a powerful mission to transform and impact the lives of its students, patients, members of the community, and people across the globe.

The University is committed to fostering a culture of belonging, where everyone feels valued and has the opportunity to add value. Through values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity, and Teamwork (DIRECCT) the U community works together to create an environment driven by purpose, excellence, community, and service.

The Assistant Vice President of Digital Marketing Engagement is responsible for the successful planning, execution and measurement of the digital marketing strategy and technology efforts. The position develops and implements effective strategies that support the UHealth/MSOM brand, service lines, customer acquisition and retention efforts through digital channels such as; websites, mobile apps, digital advertising including CRM, digital/social paid media and the digital development and creative process. This role combines an in-depth knowledge of the organization's business objectives, online strategies, information technology development with a rich background in the digital marketing industry to deliver effective digital marketing recommendations.

Primary Duties and Responsibilities

• Serves as a core member of the marketing leadership team responsible for providing strategy & consulting services, devising innovation strategy and the roadmap for end-to-end transformational engagements in collaboration with subject matter experts, consultants, technologists and creative teams. Leads digital, CRM and creative personnel and functions.

• Owns and executes all web, SEO/SEM, CRM, mass e-mail, marketing automation, social media, metric tracking and reporting and asset optimization to drive brand awareness, customer acquisition, retention, digital reputation and cross sell.

• Optimizes online engagements on digital properties and reports monthly usage statistics. Identifies customer/business trends and needs, enhancements that can be made to improve the user experience across all digital channels.

• Drives application designs that complement the company's business strategy and processes. Develops and analyzes digital requirements; recommends solutions, development and implementation strategies.

• Works with development partners, management and vendors to understand strategies, requirements, constraints and available technologies and translates them into viable solutions that meet business needs.

• Works in collaboration with marketing team members to help develop content and increase customer engagement in their sites. Collaborates with other marketing personnel to support and ensure alignment of marketing programs. Drives cross-functional alignment with other departments and service lines and business partners.

• Provides oversight of internal employee engagement digital tools including intranet, apps, digital signage, etc.

• Creates functional and business requirements for all digital and mobile consumer enhancements or implementations.

• Evaluates emerging technologies. Identifies opportunities to improve program performance, new growth opportunities and optimizes ROI.

• Provides thought leadership and perspective for adoption where appropriate.

• Knowledge, Skills, and Abilities:

• Demonstrated commitment to the University's core values of diversity, integrity, responsibility, excellence, compassion, creativity and teamwork

• Demonstrated leadership and complex organizational skills

• Drives a culture of customer service excellence.

• Excellent interpersonal skills in order to work with physicians, staff and professionals (i.e., business groups, internal teams, IT, Creative, Marketing and Patient Experience) in multiple settings and in a multi-cultural environment promoting inclusion in the workplace.

• Excellent analytical and negotiating skills

• Integrity of the highest order, as demonstrated in personal leadership behavior and decision, and tact

• Ability to quickly establish trust and credibility with leadership across the Health system

• Ability to be flexible and receptive to change

Education Requirements

• Bachelors degree in Marketing or related field

• Masters degree preferred

Work Experience Requirements

• 10+ Years of experience with a strong understanding of current online marketing concepts, strategy, benchmarks and best practices.

• Healthcare/medical marketing experience preferred.

• Enterprise level web design/development, user experience and digital behavior a plus.

• Must be comfortable working in a cross functional, matrixed organization in order to support key organizational strategies.

• Working knowledge of CRM and marketing automation platforms. Proficient with HTML, CSS and enterprise level web content management systems. Proficient with Agile Project Management principles and team collaboration software. Experience with Adobe Suite programs.

• Must have experience in multi-channel digital marketing (i.e., Search, Social, Mobile, Web), digital patient experience, digital strategy, digital analytics and digital marketing operations models in the healthcare industry.

• Working knowledge of leveraging enterprise level big data trends using SQL relational databases to drive digital marketing technologies and processes.

• Experience managing multiple projects and competing deadlines.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical, dental, tuition remission and more.

UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for.

Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University Of Miami Miller School Of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here ({apply below} for additional information.

Job Status:

Full time

Employee Type:

Staff

Pay Grade:

c111