Loyalty Marketing Manager

Manager, Loyalty Marketing

New York, NY (50% Onsite, 50% Remote)

TouchTunes is the world's largest in-venue interactive music and entertainment platform, with our connected jukeboxes featured in over 65,000 locations globally. Our music experience inspires emotional connections in shared spaces, enhancing the way people interact with each other and their environment. Millions of songs are played daily across the TouchTunes network, with our popular mobile app driving the vast majority of plays.

In April of 2022, TouchTunes was acquired by TA Associates, a leading global growth private equity firm. We have developed a growth strategy to drive the next wave of expansion for the business, and we are seeking highly qualified and passionate candidates to join our diverse team of innovators.

We are seeking a Manager, Loyalty Marketing to play a strategic role in the expansion of our TouchTunes loyalty programs, and be responsible for thought leadership, program strategy, operational management, analytics, and performance. The Manager will work closely with the Director, Consumer Marketing, product management, development, sales, marketing, and data teams to grow TouchTunes loyalty programs, activate targeted loyalty segments, promote, and reward desired behaviors and actions throughout engagement journeys, develop participants into TouchTunes brand ambassadors/advocates and ensure flawless program execution.

What your day-to-day looks like:

• Lead and execute strategy for venue loyalty programs and continually drive innovation to keep the programs fresh and relevant for members.
• Acquire new members, retain existing members, and activate members to achieve company revenue growth goals.
• Help develop, execute strategy and drive growth of consumer loyalty initiatives for TouchTunes and TouchTunes Unlimited businesses.
• Develops best-in-class and analytics-based strategies to define and prioritize the highest potential customers and deliver measurable ROI.
• Provide end-to-end leadership of member initiatives from requirements definition to deployment and analysis, along with issue and risk management.
• Monitor and maximize customer lifetime value strategies ensuring maximum profitability.
• Establish key reporting and program analysis criteria and reports and ensure that analysis is conducted in a systematic way to promote continual learning and improvement.
• Manage the distribution and presentation of program reporting and status to executive stakeholders.
• Direct and oversee management/improvement of the customer database, ensuring accuracy.
• Identify areas for process improvements and define & develop enhancements as needed.

What you bring to the table:

• Bachelor’s Degree in marketing or related field.
• 3-5 years loyalty and rewards marketing experience.
• Proven focus in creating compelling, customer-focused, programs and experiences that drive Lifetime Value (LTV).
• Strong background in customer acquisition, re-engagement and retention strategies
• Strong organizational and leadership skills and the ability to multi-task in a fast-paced and dynamic environment. Ability to effectively collaborate, network and leverage internal and external groups.
• Excellent communication skills, both written and verbal. Comfortable in communicating with partners and with all levels of management, both internal and external.
• Strong analytical skills, with the ability to handle large data sets and complex analyses with minimal supervision, including experience with data analysis, segmentation, CRM systems, etc.
• Self-motivated, results-oriented and strategic thinker.
• Experience working with Branch, Braze, MixPanel and other widely used Marketing tools.
• Proficiency with MS Office products (Excel and PPT).

What is in it for you:

• Working alongside a bunch of super talented and friendly people.
• A fun, diverse, open and fast-paced environment focused on family atmosphere and creating an off-the-hook user experience.
• Challenging and stimulating projects.
• Working in a culture that likes to drive constant innovation.
• Free Access to a virtual health care application. Long gone are the days of waiting 8 hours at the clinic.
• Pet insurance.
• Very competitive insurance packages.
• Competitive 401K package with company match.
• Flexible working environment.

Work Requirements:

• In an effort to protect our fellow employees, their families and our customers, TouchTunes requires all employees working onsite to receive the COVID-19 vaccination with exemptions only for limited reasons required by law.
• Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
• Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Speech Recognition — The ability to identify and understand the speech of another person.
• Written Comprehension — The ability to read and understand information and ideas presented in writing.
• Must be authorized to work in the United States

TouchTunes is an Equal Employment Opportunity / Affirmative Action employer. TouchTunes provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.