Mountain View, CA
Senior Product Marketing Manager
RESPONSIBILITIES:
Kforce has a client seeking a Senior Product Marketing Manager in Mountain View, CA.Responsibilities:
- Senior Product Marketing Manager will create product positioning documents, content, creative assets, and sales enablement tools to fuel acquisition growth and retention
- At the intersection of product, go-to-market, and customer insights teams, understand our product and be the voice of the customer to influence the roadmap
- Enable the B2B go-to-market strategy by creating the messaging, positioning and enablement materials to be used across key channels and customer segments
- Lead the updating of product messaging in our acquisition channels by partnering with an outside vendor to create and update product content
- Build strong relationships with internal cross-functional partners including Channel Marketing, Sales, Finance, Analytics, Product, Marketing Ops as well as outside agencies and partners to enable them to meet our revenue goals
- Drive analysis and research to iterate on our business model and product offerings to disrupt the mid-market
- As a Senior Product Marketing Manager, you will apply creative problem solving and analytic skills to provide ongoing insight into the business and make recommendations and decisions
- Use learning tools effectively to support decision making, (e.g., A/B testing and experimentation to test messaging and inform GTM plans)
- Strong use of segmentation and targeting to drive awesome customer experiences using compelling messaging strategies
REQUIREMENTS:
- 7+ years in brand management, product marketing, and/or marketing experience required
- Experience with product marketing, business strategy, data analytics, marketing frameworks and managing external agencies and internal partners
- Demonstrated ability to work effectively in cross-functional teams
- Familiarity with the methods required to segment and gauge feature relevance for an audience
- Ability to translate consumer insight and business strategies into great briefs
- Strong creative problem-solving and analytical skills
- Excellent verbal, written, visual/presentation and interpersonal communication skills
- Helps their team make their learning's explicit & shares these with other groups
- Ability to prioritize and make strategic choices, specifically narrowing from a range of opportunities to highest impact near term levers
- Innovative mindset, flexible thinker, ability to lead organization to learn fast
- Scrappy go-getter with strong drive for action; Willing to roll up your sleeves and get it done
- B2B marketing experience for SaaS and/or Enterprise products preferred
- Experience with pricing and business model innovation is a plus
Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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