Senior Marketing Manager

Duties and Responsibilities:

Work with Senior Director, Marketing to support identification and development of key growth opportunities for the broader portfolio of Dx Services business and adjacent strategic areas of opportunity.
Support the opportunity sizing efforts and development of approaches to commercialize new solutions
Support build-out of comprehensive strategic plans to drive the success of prioritized strategic initiatives.
Generate customer insights and VOC into demand barriers, call points and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop effective and efficient executional strategies and related tactics based on deep understanding of markets, customers, and products
Develop value propositions and playbooks at a customer/segment level, integrating benefits of Dx Services solutions into unique value story
Create promotional plans that align to customer-relevant priorities
Develop strategy, prioritization and budget allocation at a customer and segment-level
Identify opportunities and create marketing programs based on market and customer needs
Manage promotional program spend and measure spend effectiveness
Measure and report performance of marketing campaigns, gain insight and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external stakeholders (key industry players, agencies and vendors)

Qualifications:

Education Preferred: Bachelor’s Degree, Business degree preferred
Work Experience: Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Healthcare technology experience a plus
Other: Up to 30% business travel required
Team oriented – ability to motivate and work well with diverse, cross functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
Initiative – ability to independently problem solve and find resolutions
Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities; Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Lominger Competencies:
I: Functional/Tech Skills; Decision Quality; Perspective
II: Priority Setting; Planning; Informing
III: Conflict Management; Standing Alone
IV: Perseverance; Action-Oriented
V: Organizational Agility, Presentation Skills
VI: Customer Focus; Composure; Peer Relationships; Listening