Roswell, GA

Genesis10 is currently seeking a Marketing Specialist with our client in their Roswell, GA location. This is a 5 month + contract position and a remote position.

Summary:

• The SEO Specialist will report directly to the Global Director, Marketing Technology and will play an integral part in the future growth of the digital, omnichannel experience for customers and internal stakeholders.
• Responsibilities in this role will include managing and utilizing internal resources (SEO tools, Google Ads, Bing Ads, Google Tag Manager and Google Analytics) organic traffic analysis and insights, illustrating gaps and opportunities for the website's search engine optimization strategy.
• There will also be accountability to accelerate organic traffic growth and increase engagement of professional.com with market industries, product categories and customer segments.
• The team will also look to this role to execute actions based on SEO recommendations drive performance for KPI's with organic traffic growth and conversion.

Responsibilities:

• Reviewing and analyzing client website, content strategy and customer-facing applications for areas that can be improved and optimized.
• Provide content strategy analysis and insights on keyword research, on-page tactics, and content development/optimization opportunities and gaps for the client website.
• Identifying keywords and phrase categories to drive the most valuable organic traffic.
• Implementing on-page SEO tactics for content and metadata optimization.
• Analyzing keywords and content strategies used by competitors.
• Analyze the backlink profile to identify areas of interest for building links at scale.
• Providing SEO / search engine guidance to digital product managers and content strategists.
• Keyword research leading to both large-scale content recommendations and suggestions to drive content marketing strategy.
• Identify opportunities for new traffic and recommending adjustments to taxonomy on a category-by-category basis.
• Review website content with business stakeholders to highlight areas of improvement to increase SEO value.
• Compiling and reviewing SEO and organic traffic performance reports.

Qualifications:

• Bachelor's degree in field with 2+ years exp or Master's degree in field with 3+ years exp.
• Degree in Communications, Marketing, Information Science / Information Technology, Computer Science with relevant work experience.
• 2-3 years of experience in SEO, experience working with large-scale ecommerce a plus.
• In-depth knowledge of On-Page and Off-Page search engine optimization.
• Working knowledge of implementing search optimizations on a website.
• Experience working with SEO analysis tools: Majestic, SEMrush, Screaming Frog, Ahrefs, Moz etc.
• Experience with SEO analytics and performance tools: Google/Bing Webmaster Tools, Google Analytics, Search Console, etc.
• Basic knowledge of digital marketing and inbound lead generation.
• Ability to work successfully with cross-functional teams & brands, handling multiple projects and meeting tight deadlines.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Project management and time management skills are essential.
• Agile project management skills.
• Experience working within a project management software.
• Self-motivated, performance and results driven.
• Ability to lead through ambiguity and is a creative problem solver.
• Able to work as a W2 employee of Genesis10 (no corp-to-corp).

If you have the described qualifications and are interested in this exciting opportunity, apply today!

About Genesis10:
Genesis10 is a leading U.S. business and technology consulting firm with hundreds of clients needing proven talent and solutions to power their strategic initiatives. If you are a high performing business or IT professional with solid, referenced experience, we want to meet you. Genesis10 recruiters and delivery professionals are highly accomplished career advocates, who get to know you beyond your resume to position you with the opportunities that fit your skills, experience and aspirations. We have benefit options to fit your needs and a support staff that works with you from placement throughout your engagement project after project. To learn more about Genesis10 and to view all our available career opportunities, please visit us at www.genesis10.com "Genesis10 is an Equal Opportunity Employer, M/F/D/V