Senior Manager of Lead Generation and Growth
Job Description
Evolve IP is looking for a B2B Senior Manager of Lead Generation and Growth, who is an expert in lifecycle marketing, to build and lead cross-functional initiatives that drive high-level revenue results. A strong background in growth marketing, demand generation, ABM, and web marketing is required and they must consider themselves a lead generation marketing expert with proven experience in planning and executing full-funnel multichannel digital campaigns and tactics.
Ideal candidates have strong interpersonal skills and determination to provide the best possible experience to our customers and coworkers. They strive to make the future of work better, driven by the willingness to both teach and learn. They are trailblazers that are not afraid to take the road less traveled while being dynamic, optimistic, accurate, well-organized, and ambitious about developing as a professional. This role will report to the Vice President of Marketing.
Responsibilities:
Demonstrates execution-level expertise and experience in all digital channels including websites, mobile, social media, content management systems, SEO/SEM, PPC, ABM and email marketing.
Effective at designing, implementing, and optimizing digital marketing initiatives, measuring and reporting on digital marketing’s impact on the business, and proposing improved ways of operating based on the data.
Experience in leading website design, landing pages, and development efforts, including integration of systems and digital assets.
Build a data-driven consistent lead generation engine for the company.
Initiate campaign management strategies and “marketing blueprints” to guide demand gen programs and campaigns; train the organization on go-to-market best practices.
Enable the marketing team to target and engage with prospects and customers and track marketing campaign performance.
Build a modern lead generation pipeline, dashboard, and lead funnel mechanics.
Implement and continuously improve sales and marketing pipeline growth and acceleration strategies globally.
Strong focus on efficient use of digital marketing strategies and middle-of-the funnel nurture techniques.
Strong team leadership and development experience and skillsets.
Deep knowledge of HubSpot, Demandbase, Salesforce, AdWords, Analytics, Search Console, WordPress, and ZoomInfo.
Actively manage relationships with agency vendors.
Experience in explaining and building support for digital and technical initiatives.
Experience overseeing and executing a growing marketing budget.
Requirements
Bachelor’s degree in marketing or related field and 8+ years of digital marketing experience; B2B technology experience preferred but not required.
Results-driven personality with a high level of enthusiasm, energy, and confidence.
Detail-oriented, strategic thinker, with curiosity, and hungry for success.
Ability to respond quickly and adapt to new scenarios/ priorities.
Experience communicating ROI and results to company leaders.
Self-directed and ability to prioritize, action-oriented, and energetic problem-solver.
A self-starter mentality, that can work independently and proactively to resolve issues, take ownership of tools, processes & reporting.
Experience and thrive working in metric-driven, fast-paced, high-growth environments.
Proven success working across diverse teams.
Critical and analytical thinker, proactive in proposing tests, ideas, solutions, optimization tactics, and channel strategies.
Excellent organization, task, and project management skills.
Strong interpersonal and communication skills, both written and verbal.
Familiarity and proficiency with managing digital agency relationships.
Experience with SaaS is a BIG plus.
Company Description
Recommended Skills
- Analytical
- Attention To Detail
- Blueprinting
- Campaigns
- Communication
- Content Management