Fairfax, CA

Site Merchandiser

Disney e-Commerce is looking for a motivated, creative, Digital Merchandiser to join the Site Merchandising team. The Digital Merchandiser will lead the strategy, innovation and development of the ecommerce guest experience. You will partner with cross-functional teams across marketing and technology to grow the digital business by delivering a seamless, friction-free guest journey on shopDisney.com and the shopDisney mobile app through optimizations across digital tactics including (but not limited to) navigation, content, site analytics and on-site search. The ideal Digital Merchandiser will be problem solving, results oriented, analytical, and self-starting with a passion for the guest.Responsibilities : Establish digital merchandising strategies to improve multi-platform guest experience (desktop, mobile, and app) to ensure seamless guest lifecycle for shopDisney.comEnd-to-end management of essential categories with direct accountability for increasing performance and divisional resultsUse marketing channel understanding around retention vs. acquisitional channel strategies to develop targeted on-site messages and content to guestsUse important guest behavior data including product views, conversion, bounce rate and engagement to inform on-site navigation, content development and on-page optimizationsManage and help Assistant Site Merchandiser maintain the accuracy of the product information within assigned categories, i.e. correct categorization, attribution, recommendation optimization, product details, bundle creation etc.Manage setup and testing of all promotional activity for omni-channel promotional plan with Assistant Site Merchandiser.Partner with Ecommerce buyers to identify merchandise to feature in content and develop site merchandising strategies to support merchandise and business priorities to drive conversion, demand and margin.Work closely with Site Merch Manager and technology partners to provide recommendations related to site improvements including digital features and capabilities to enhance guest experiencePartner with Site Merch Manager to Identify, develop and utilize A/B testing and multi-variate testing to optimize content and on-site feature/functionality to enhance guest experience online.Partner with Site Merch Manager to develop on-site personalization experiences through guest segmentation, customer groups, source codes and sort algorithms.Work with peers and leaders to communicate the business needs of online retailing to translate franchise, brand and synergy business tactics to support product growth and overall TWDS strategies.Improve multi-platform guest experience across desktop, mobile and app to ensure seamless guest lifecycle.Work with peers and leaders to communicate the unique business needs of online retailing to translate franchise, brand and synergy business tactics to support product growth and overall TWDS strategies.Communicate with site integrated 3rd party partners i.e ratings sites, technology providers, customization providers etc.Identify operational and process flow opportunities and partner with team members to find solutions.Coach and grow assistant site merchandiser through close mentorship around ecommerce tactics and practicesBasic Qualifications : Minimum 3 years' experience in digital merchandisingCross-category retail experience preferred with a strong understanding and passion for consumer-focused ecommerceWorking understanding of marketing channels, tactics, and end-to-end consumer lifecycleFamiliarity in MS Office SuiteAbility to adapt to change, urgency, and new systems and toolsEffective multi-tasker with strong sense of accountability, ownership and attention to detailPreferred Qualifications: Proficiency in Adobe AnalyticsSalesforce Commerce Cloud experience strongly recommendedPreferred Education : A bachelor’s degree or equivalent work experienceAdditional Information : Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at {apply below} role is located in Orlando, FL #CPGPJobs #DPEPFLA

Recommended Skills

  • A/B Testing
  • Adaptability
  • Adobe
  • Analytical
  • Business Requirements
  • Coaching And Mentoring
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