Senior Manager, Sales Planning - Outdoor & Rec
Position Title: Sr. Manager, Sales Planning
Location: Chicago/Outdoor & Recreation Division
The Senior Manager, Sales Planning has three key deliverables in service to the Outdoor & Rec Division of Newell Brands. NPD Innovation Commercialization plans, Year 2 Innovation Leverage Plans and Core Business Growth Plans. This position is responsible for delivering compelling category growth solutions for our customers derived from brand business plans and deployed with our sales organization. The Manager has accountability to help maximize the distribution of existing products and deliver launches of New Product Innovation, and drive commercialization innovation through distribution, pricing, shelf and merchandising initiatives across all product categories so that our brands/products are Always On at shelf and in store. The role of this job is to execute trade and channel strategies and build commercialization programs within a specific brand/category for North America.
Responsibilities:
Leads a team responsible for the following areas:
Line Review/Catalog Review/Seasonal Review
Supports the annual planning process relative to area of responsibility.
Aligns planning process with Outdoor & Rec and customer planning calendarso Understands brand and customer priorities and uses the planning process to drive strategic alignment
Aids in the recommendation of SKU assortment priorities, financial guidelines and synergies across customers and brands within area of responsibility.
Leverages growth driving capabilities including category management, in-store visibility and shopper marketing to deliver comprehensive category growth plans for customers
Recommends assortment mix to maximize sales and profitability
Compiles and analyzes market, shopper / end-user, and channel knowledge gaps
Compiles profiles of competitors and channel customers using primary and secondary research and data
Gathers competitive and marketplace intelligence and shares with the organization
Collects and summarizes business risks and opportunities.
Execute within timelines and deliverables for the segment
Pricing and Trade Fund Guidance
Collects and analyzes account pricing and distribution for NWL and competitive brands
Understands retailer margin and pricing expectations
Collects and analyzes channel / regional promotional pricing and pricing activity in line with programming requirements and cost-to-serve, to ensure they are within Segment and Brand pricing guardrails
Analyzes and track potential impact of pricing exceptions on channel / region.
Aids in the analysis of the effectiveness of trade spend within area of responsibility
New Product Launches
Serves as Channel/Trade Marketing voice on the development of launch strategy
Serves as customer voice in product development meetings
Works with Brand Development team to complete forecast tools.
Participates in the development of new item launch and training materials
Creates customer and category selling solutions for our customers
Distribution Expansion
Responsible for new customers/channels within area of responsibility
Aids in the development of cross merchandising programs
Recommends any new product innovation needs to penetrate new channels/customers
Category Strategy
Provides customer perspective into category strategy development in conjunction with Category Strategy team
Integrates Category Strategy stories in line review and related customer presentations
S&OP
Provides input for the monthly Integration meeting during the S&OP process to help to ensure forecast accuracy
Provides input into Long Term Capacity Planning
Works closely with the brand teams to manage through SKU rationalization and disposition on E&O
Qualifications:
University or four-year college
MBA preferred
Skilled in channel management, brand management and sales
3-5 years of experience with a CPG, B2B or durable company in trade management, channel management, brand management, insights and sales.
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate, Sharpie, Dymo, EXPO, Parker, Elmers, Coleman, Marmot, Oster, Sunbeam, FoodSaver, Mr. Coffee, Graco, Baby Jogger, NUK, Calphalon, Rubbermaid, Contigo, First Alert, and Yankee Candle. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play. Newell Brands and its subsidiaries are Equal OpportunityEmployers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Newell Brands is an equal opportunity and affirmative action employer. We provide all employees and applicants for employment with equal employment opportunities without regard to race, color, religion, gender, age, national origin, sexual orientation, gender identity, citizenship, immigration status, marital status, military status, any covered veteran status, disability status, genetic information, caregiving responsibilities or any other basis prohibited by law.
Recommended Skills
- Capacity Planning
- Category Management
- Finance
- Forecasting
- Merchandising
- Presentations