Marketing Specialist

OVERALL PURPOSE:

The position is calling customers for both companies, maintain websites, update literature, support marketing medias and send out e-blasts. Must have knowledge of food industry and preferably chocolate.

PRIMARY AREAS OF RESPONSIBILITY (Essential Functions):

A. Internal Sales - 75% - calling customers.

B. Manage all marketing (25%)

• First week of the month

a) Review online marketing (key words, expense, etc) – Google, Yahoo, Face book, etc.

b) Review all our products for promotional pieces

c) Where are people going on the website

• Second week: Work on the websites

a) Update and develop new websites

b) Working with Videos for sales promotions and training

• Third week: Research –

a) Davis chocolate

b) Deco-Chem

c) Review all industries and other ink manufactures that would relate to our customers using ink.

d) Market our inks through magazines (news releases and any advertisements) website, internet marketing firms

• Last week of the month:

a) Provide monthly mailers for Deco-Chem (glass, plastic, metal) and Davis Chocolate. Sales force or marketing person will contact customer to gain knowledge of what a product is used for and get print samples.

b) Contact customer to get information about use of product and other means of promoting products.

c) Manage technical data sheets, literature, SDS for sales and website

d) Press releases -

• Provide weekly reports on work done for the week

DIRECT REPORTS

None

POSITION REQUIREMENTS:

A. EDUCATION & EXPERIENCE

• High School diploma or GED in general studies; vocational classes a plus.

• Have some training in Adobe products (Dreamweaver, Photoshop, Indesign, etc.) and prefer CS5 version.

B. COMPETENCIES (Skills & Knowledge)

• Have verbal and written communication skills sufficient to communicate product information with customers and sales representatives.

• Prefer knowledge in (Excel, Word, publisher, Adobe Pagemaker, and other relevant programs)

• Continual customer service training is necessary to provide a presentable performance.

• Prefer key word advertising and top of the search engine