Media Planner

Media Planner

MRM is looking for a Media Planner who will lead the strategy and development of media campaigns for primarily B2B clients. The ideal candidate is a thought leader, self-starter, and strong communicator with a bias for action and accountability. This candidate can demonstrate a proficiency in task execution and providing deliverables by deadlines established.

This person embodies the MRM Principles:

• Ideas Power Everything
• We're Better Together
• We'll Figure It Out
• Complexity can Be Managed
• It Only Counts If We Deliver
• Technology Is Magic

Responsibilities

• Campaign Strategy: Ability to compile a strategic recommendation based on client goals & Initiatives, audience and consumption research, previous campaign learnings (If applicable) and creative message.
• Campaign Execution: Management of campaign flowchart to ensure campaigns run as recommended, understanding of campaign structure within different platforms, able to build out campaigns, own the campaign strategy and budget allocation, works with AMP to ensure that pacing Is on track and able to troubleshoot any issues that arise.
• Creative Understanding: Involved In creative messaging conversations with other disciplines and provides Inputs/Ideas, can speak to all creative placements and how they Interact together In the digital space, Identify new creative trends within the Industry
• Reporting/Tracking: manage and create tracking, understands and can map out KPIs to broader business objectives, able to pull and understand campaign performance, understand the Importance of pixels, UTM's and Pixels for proper campaign reporting
• Optimization: responsible for creating optimization recommendations and presenting them to the client, can teach and execute how to make optimizations within the platform
• Audiences: Confident In speaking to and understanding of specific audiences which makeup each platform, can conduct audience development research with some guidance from various tools
• Finance: Management of client campaign budget, Oversees and approves client Invoicing, closing out media hard costs upon campaign completion
• Administrative: RFP Management for campaign recommendations, Ensure ATB's & IO's are properly filled out and sent out In a timely manner

Requirements

• Bachelor's degree in marketing, communications, business, statistics, or related field
• 3-5 years of experience in advertising
• A relentless desire to monitor and optimize to performance objectives
• Strong presentation skills including storytelling and executive presence
• Ability to make sense of data and manipulate it via basic tools like Excel
• Willingness and desire to grow and learn

At MRM, Relationship is our middle name.

We employ the most innovative talent in the industry to drive digital transformation for our clients’ businesses and provide creative solutions to help brands grow meaningful relationships with people.

MRM is a leading customer relationship agency that leverages the power of creativity, the beauty of data, and the magic of technology to help brands grow meaningful relationships with people.

Do you excel when working in a team? Are you fascinated by the endless possibilities that technology brings to marketing? Are you ready to transform our world?

If so, you will thrive in our culture based on the Important Things We Believe (I.T.W.B.s)

Ideas power everything

We’re Better Together

We’ll figure it out

Complexity can be managed

It only counts if we deliver

Technology is magic

MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way to allow for greater collaboration and velocity — all in the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia-Pacific.

MRM is an agency where the most important relationships we build are inclusive ones, and that inclusivity must extend not only to one another, but also to our clients, partners and communities. We are guided by our codified Blueprint for Diversity, Equity and Inclusion that drives our strategy to ensure our workplace is one where everyone is treated with dignity, respect and fairness — where we celebrate who we are and how we identify. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement — it’s in the act of living our daily lives.

We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.