Public Relations Specialist

Overview

C360 is looking for a Public Relations Specialist to join the team. This person will oversee earned, paid, and owned media relations work for a wide variety of accounts within our portfolio. They will be responsible for developing strategic media plans and executing across all forms of media, generating broad brand coverage.

Four day work week!

About The Job

• Responsible for day-to-day contact with account teams and gain a deep understanding of the client’s business and objective to extract interesting story ideas.

• Proactively consult and work with a variety of clients to develop unique narratives to clarify their value proposition and align their story with the news cycle.

• Stay on top of media trends

• Proven ability to pitch and secure media in local market, national and international (print, broadcast, and radio) outlets.

• Have established relationships and contacts at national print and online outlets.

• Familiarity with talent/anchors/differences among various news and entertainment programs.

• Deliver high quality written content, ability to write of media releases, fact sheets, pitch notes, pitch emails, client correspondence, pitches, media lists and reports that are client ready

• Recommend media opportunities to account teams for their clients gathers information proactively and in a timely manner to share with teams

• Contribute to account activities including special events, media events, media relations, social media, desk-side briefings, program implementation, and other duties as assigned

• Understand the clients’ business and begin to evolve as a trusted advisor, not order taker, to deliver meaningful results

• Uncover, explore and learn about new tools and techniques important to conducting effective media outreach and deploy as appropriate

• Demonstrate high proficiency with agency tools (e.g. Cision ) emerging social media platforms, understanding of influencer marketing, earned and paid media approach

Qualifications

• 3 plus years of media relations experience or as a journalist. Working in an agency and in a media relations role is a plus

• Must have strong media relationships and a strong desire to build them

• Must possess superior verbal and written communications skills

• Must have proven track record of earned media results

• Creative approach to pitch/story development

• Show a strong working knowledge of established and emerging web tools/platforms and how people use them

• Read voraciously and share content