Digital Marketing Specialist

RESPONSIBILITIES:

• Digital Marketing Specialist will work as part of a top-notch team to develop integrated demand generation strategies involving SEO, targeted digital advertising, lead nurturing and social media campaigns targeting a variety of markets and key audiences


• Support all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns


• Contributes to marketing effectiveness by identifying short- and long-range issues to be addressed


• Develop and monitor campaign budgets


• Manage day-to-day execution of paid online advertising including search (CPC) and display (social and display network)


• Measure and report on performance of all digital marketing campaigns with assessment against goals (ROI and KPIs)


• Identify trends and insights to optimize spend and performance


• Oversee CRM integrations and reporting to ensure proper capture and delivery of leads; support lead nurturing activities; and reporting on lead outcomes


• As a Digital Marketing Specialist, you will own digital tools, such as product selectors and configurators, from development, maintenance and security to measurement and next gen. progression


• Support social media goals via execution of paid brand campaigns to drive social engagement and high-value tasks


• Review new technologies and keep the company at the forefront of developments in digital marketing


• Assist marketing team, where possible, via video editing, social media, and graphics content support