VP- Retail Sales

Directs and manages retail sales activities.

• Lead, coach, and mentor a team of sales directors and their teams in achieving sustained sales growth, implementing sales strategies and tactics to meet annual revenue and margin growth goals and drive success
• Build and sustain productive relationships with key decision-makers within retailers and developing action plans to strengthen customer relationships
• Lead and execute annual sales planning, promotional planning and execution, and data-driven forecasting, to maximize sales opportunities
• Manage and ensure forecast accuracy for current and new products and successfully execute new product launches
• Monitor performance of strategic plans and evaluate successes, risks, and opportunities and formulate plans to improve key performance indicators
• Maintain relationships with sales brokers to identify new business opportunities
• Collaborate cross functionally to develop and execute effective sales and marketing strategies and communications, aligned with operational capabilities
• Analyze and recommend appropriate pricing strategies, and lead the sales team in communicating pricing updates to customers
• Ability to work through ambiguous situations, taking ownership of business results, gathering and analyzing information, developing alternative solutions, and working effectively across department to solve problems

• 20+ years of proven success in building, training and developing a successful team of sales leaders in the food industry
• Highly developed professional network and relationships within, deli and retail community including buyers and key decision-makers
• Strong ability to communicate and collaborate effectively across departments to develop and execute goals and customer strategies
• Ability to prioritize and plan work activities; set goals and objectives; and develops realistic action plans
• Demonstrated professionalism, reacting well under pressure; maintains tactful approach; follows through on commitments
• Bachelors Degree in Business or a related field is required, MBA is preferred.
• Strong computer skills are required.
• Excellent presentation, verbal and written communication skills.

• Office environment.
• Travel may range between 50-60% of the time.