Social Media Marketer

Position Overview

We are seeking a Social Media Marketer who will be responsible for planning, creating, and publishing short term UG content and long term creative campaigns across our host of brands and channels. You and your team will deliver high-performing, objective-based campaigns that provide Eat Drink & Be Merry with measurable results through each stage of their lifecycle.

The position is 50% remote, 50% in-store, located in New York, NY.

Responsibilities

Content Creation

• Ideate, create, and execute long-form campaigns in line with our brand guidelines across social media and digital platforms including but not limited to Twitter, Facebook, TikTok, Instagram, and YouTube.
• Ideate, create, and execute short-form content in line with our brand guidelines multiple times a day, optimized for each specific social media and digital platform.
• Ideate, create, and execute digital advertising campaigns, developing budget structures, and maintain records of evolving strategies.
• Create briefs for content curation, brief photographers, manage asset library and track UGC.

Account Management

• Manage social media accounts across all platforms, including Twitter, Facebook, TikTok, Instagram, and YouTube.
• Maintain content calendars according to platform algorithms.
• Manage comments and respond to direct messages.
• Create and execute actionable plans to grow and maintain followers.
• Advise leadership on new social media trends and content sources.
• Constantly learn about social trends, and identify untapped opportunities for our brands within social media and digital platforms.

Reporting

• Analyze performance of content using analytics tools such as Google Analytics and Meta Business Manager.
• Provide regular updates and create timely reports for the leadership on the performance of all social media channels.
• Measure growth and engagement across channels, using data to recommend new approaches. Create monthly and quarterly social media learnings and insights.

Qualifications

• Minimum 2 years experience in social media and digital platform management including but not limited to Meta Business Manager, A/B testing, custom audiences, lead generation, the conversion funnel, and data management.
• Bachelor’s degree or equivalent experience in communications business, marketing, journalism, public relations Digital Media, or related field.
• Strong basic computer skills e.g. Microsoft Office.
• Professional understanding of Adobe CC, specifically Photoshop, Illustrator, and InDesign. After Effects and Premiere also, is preferred.
• Extensive portfolio demostrating work in the aforementioned apps.
• Experience using Mailchimp.
• Excellent oral and written communication and interpersonal skills.
• Have a pulse on social media trends, new features, releases and algorithm changes.
• Enjoy working in a fast-paced and collaborative environment.
• Sense of humor and desire to have fun!

Salary Range and Benefit Offers

Competitive salary offered commensurate with experience.

• Health insurance
• Paid vacation time
• Comps

About Eat Drink & Be Merry

Eat Drink & Be Merry Hospitality is the premier parent company of NYC Best Bars, Chicago Best Bars, and Uptown Hospitality. We are proud to own and operate a diverse portfolio of 14 successful bars and restaurants located in New York, New York, Chicago, Illinois and Charleston, South Carolina. Our iconic neighborhood staples were designed to create a welcoming and warm atmosphere while offering classic American pub fare, affordable cocktails and exceptional service. We also have a full-scale in-house event team who provide premium and personalized service in assisting clients to curate a unique experience in any of our locations or 13 exclusive event spaces.

In 1991, we began with a small, basement bar in the heart of the West Village of New York City. Almost 30 years later, we expanded our business with eight locations in Manhattan, four locations in Chicago and currently three locations in Charleston. After Down the Hatch, we went on to open Mo’s Caribbean (1992), Jake’s Dilemma (1994), The Gin Mill (1995) and Off the Wagon (1998). In the late 90’s we launched our full-time in-house event department to expand our already thriving party business.

In 2008, we closed our doors to Mo’s and in its place opened the The Stumble Inn. In 2010 we opened 3 Sheets Saloon and The 13th Step. Our final NYC location was Hair of the Dog in 2012.

Since our locations in New York City had become prominent to locals and tourists alike we decided to expand our business to Chicago. In 2010, we took over Cleo’s Pub and Jack & Ginger’s--both long standing favorites of Chicagoans. We then ventured into the local fast food haunt of Fatso’s (1995) and opened their second location at Lincoln Park in 2019.

After focusing on the North, we were taken away by the Southern charm of Charleston. We opened Uptown Social in 2018 which pairs an elevated culinary experience and innovative cocktails with live entertainment.

In the Spring of 2022 we opened Sharehouse - a coastal cantina in a historical Charleston train depot. Along with that comes Bodega - our sandwich concept and co-working space.

Recommended Skills

• A/B Testing
• Account Management
• Adobe After Effects
• Adobe Creative Cloud
• Adobe Illustrator
• Adobe In Design