Senior Digital Marketing Specialist

About Us
Founded in 2005, EyeBuyDirect, a subsidiary of Essilor-Luxottica, is a leader in the fast growing and competitive online prescription eyewear industry. We’re on a mission to become the world’s most loved online eyewear brand and a one-stop-shop for all your prescription eyewear needs!

Our Culture
Our vision is to make quality eye care accessible to everyone, improving our customers’ lives and thereby being the world’s most diverse ecosystem for optical consumers.

Our core values are:
• Do More with Less
• Open, Diverse and Transparent
• Measure Improvement & Reward Achievement
• One team (we win and fail together)
• Think Big, Be Bold and Quick

Career Opportunities
At EyeBuyDirect, we’re all about making possibilities available to everyone - and that includes our employees! We’re able to offer a wide range of career paths, whether you aspire to move from one department to another or to take on more managerial responsibilities. Your hard work and ambition will be rewarded here.

Our employees are our greatest strength, and we’re very committed to developing their skills at EyeBuyDirect through local development programs and professional training courses. We also encourage our talented team of multinational professionals to be creative and collaborative while bringing their unique experience to their work.

It’s a fast-paced, entrepreneurial environment where teamwork, quick thinking and a “can-do” attitude make all the difference. Sound like a place for you? Then, come for the challenge and stay for the growth at EyeBuyDirect!

Position Summary
The Sr. Digital Specialist is a key role in driving incremental revenue as we scale the company to the next level. S/he will report to PPC Manager and primarily focus on leading efforts to grow our Google Display and YouTube campaigns but will also supplement the management of our core Google Search and Shopping campaigns. This includes developing prospecting and remarketing strategies, managing ongoing ad copy and creative testing, optimizing campaigns towards strict monthly KPIs and hosting periodic incrementality testing. The ideal candidate is not only proficient with Google’s various ad formats & policies but also understands audiences, tracking and attribution models at an advanced level and has experience growing large spending Google Display and YouTube campaigns.
Key Responsibilities
• Analyze Google Ads (Search/Shopping/Display/Discovery/YouTube) and Microsoft Ads (Search/Shopping/Display) paid advertising campaign performance and budgets on a daily, weekly, and monthly basis and provide optimization guidance to internal/external teams to ensure sales growth while hitting strict ROI goals
• Develop and execute Display and YouTube prospecting and remarketing strategies designed to efficiently reach new users and drive incremental revenue growth
• Drive creation of new ad copy and creatives both through own ideas as well as collaboration with copy and video creative teams
• Continuously ideate, implement, and measure results of A/B testing for advertising creatives (ad copy, creative, and video) and campaign targeting to optimize for engagement/conversions
• Prepare and communicate in-depth weekly, monthly and quarterly advertising performance reports identifying successes and opportunities for improvement
• Maintain active relationships with Google and Microsoft account representatives to make strategic adjustments to advertising strategies and campaigns
• Perform other tasks as assigned
Qualifications
• 5+ years of experience in Digital Marketing (digital agency, digital consulting, or with a brand)
• Bachelor’s Degree in Marketing or related field
• Hands-on experience working with Google’s different ad formats Including Search, Shopping, Display, and YouTube (Google Ads or SA360, DV360)
• Proficient with web analytics platforms, various attribution models, and reporting (Google Analytics, Google Analytics 360, Data Studio)
• Intermediate understanding of Social, Email, Display, Native and Programmatic media buying
• Excellent with MS Office and G Suite (advanced level of Excel including data functions, pivot tables, macros)
• Experience with managing multiple projects and able to organize, prioritize and structure workload
• Strong ability to interpret strategies and concepts into action plans and implementation
• Solid problem-solving skill to deliver solutions
• Strong interpersonal and communication (verbal and written) skills
• High level of accuracy and attention to detail
Preferred Qualifications
• Experience with multivariate testing and complex incremental analysis frameworks
• Experience developing and presenting to C-level executives
• Direct to consumer e-commerce experience in the eyewear, fashion, or beauty industry
• Experience working in a cross-border team
• Google Ads Certification
What We Offer
• Competitive compensation package
• An attractive benefits package including:
- 100% paid premiums for employees including medical, dental and vision insurance
- 401(K) with generous company match
- Paid Time Off and Sick Leave
- Paid Holidays
- Employee discount on eyebuydirect.com
• Opportunity to collaborate with cross border and dynamic teams in Shanghai, China and in Los Angeles, CA

About Us

Founded in 2005, EyeBuyDirect, a subsidiary of Essilor-Luxottica, is a leader in the fast growing and competitive online prescription eyewear industry. We’re on a mission to become the world’s most loved online eyewear brand and a one-stop-shop for all your prescription eyewear needs!

Career Opportunities

At EyeBuyDirect, we’re all about making possibilities available to everyone - and that includes our employees! We’re able to offer a wide range of career paths, whether you aspire to move from one department to another or to take on more managerial responsibilities. Your hard work and ambition will be rewarded here.

Our employees are our greatest strength, and we’re very committed to developing their skills at EyeBuyDirect through local development programs and professional training courses. We also encourage our talented team of multinational professionals to be creative and collaborative while bringing their unique experience to their work.

It’s a fast-paced, entrepreneurial environment where teamwork, quick thinking and a “can-do” attitude make all the difference. Sound like a place for you? Then, come for the challenge and stay for the growth at EyeBuyDirect!

Recommended Skills

• A/B Testing
• Advertising Management
• Attention To Detail
• Communication
• Consulting
• Digital Marketing