DIRECTOR OF PROGRAMMATIC BUYING (REMOTE/USA) - GDM

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About Gray Digital Media - (GDM):

Gray Digital Media is part of the corporate team at Gray. This position falls to the Digital Sales arm of GDM, which covers all elements of digital sales from design, to sales, operations, fulfillment and reporting.

Job Summary/Description:

Gray Digital Media is looking for a strong leader with prior DSP and management experience to lead a team of media traders who will place all digital programmatic media buys in-house and execute from campaign inception to optimization. This position is remote.

Duties and responsibilities include, but are not limited to:

• Manage programmatic buys supporting branding and direct response across DSP platforms
• Regular review and optimization of campaigns across revenue, performance indicators, and budget pacing
• Analyze performance and unique opportunities to understand value provided by DSPs and other vendors
• Design tests to evaluate DSP platforms and varying campaign strategies
• Work with our teams to create optimization strategies that align with campaign goals, delivery, and performance
• Provide performance and audience insights for partner-facing campaign performance reports
• Help lead supply analysis and essential partner relationship development (PMPs)
• Advance programmatic mobile, video, and native strategies
• Manage 4+ Traders on the Programmatic team

Qualifications/Requirements:

• 5+ years digital marketing experience
• Self-service experience with demand-side platforms and ad servers
• Understanding of programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers
• Any Marketing, Business, Programming, Analytics, Statistics, or Computer Science degree/background is a plus

Qualified, interested applicants may go to {apply below}, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references

Additional Info:

Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

As a condition of employment, Gray Television will require that newly hired employees, whether part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.