Copywriter

Candidate Description

Maintain is a lot of exciting, dynamic things. Mostly, we’re fast-moving, forward-thinking, and fun. As a Content Creator, some of the responsibilities of the role include:

• Understanding clients’ branding guidelines, voices, and objectives
• Helping to brainstorm and map out content and social media strategies
• Creating Social Media Content (Including graphics, videos, and photos)
• Drafting awareness-stage B2C blog posts for an array of clients
• Coming up with unique and engaging social media posts and captions based on relevant data and trends
• Engaging on multiple social media platforms with Maintain’s audience as well as the audiences of Maintain’s Clients
• Developing inbound campaign blueprints alongside the Director of Digital Strategy, which will encompass Google search ads, Google Display ads, and social media ads.
• Develop data-driven buyer personas for each client every year
• Develop content strategies for each client, including Maintain, each quarter. These will include anywhere between 8 and 20 blog posts, a premium piece of content, and dedicated landing pages
• Write SEO copy for all content strategy items (including blogs, landing pages, pillar pages, eBooks, infographics, graphics, video scripts, and more)
• Manage any copywriting interns who come on board to assist with copywriting
• Assist with writing client-facing emails and other communications as needed
• Assist with sitemap development as needed

Position Requirements

Our list of requirements begins and ends with the one quality that no amount of practice or experience can replace: passion. We want people who love what they do and who are ceaselessly committed to doing it better every day. That being said, the following might help to set you apart

• Bachelor’s Degree (or equivalent experience) in Communications, Marketing, English, or Business Management
• Experience in writing for SEO
• Proficiency in Google Suite (Gmail, Drive, Meets, etc.)
• Unlimited access to a phone and computer that can be used for work
• A portfolio of social media management for clients in different industries
• A writing portfolio containing pieces on a variety of topics
• Experience in Adobe Suite and willingness to learn more
• Located in the Tampa Bay area

Not Required, But a Bonus

• Experience in copywriting/editing
• Experience working in a marketing agency environment
• Content Marketing certifications (Hubspot, Hootsuite, or similar)
• Inbound marketing experience, especially at the strategy development level
• Experience working with Social Media Planning Software (Hopper, Hootsuite, or similar)