Marketing Lead NA

TOA Global Company

The position is based in Fort Worth, Dallas and manages a Marketing Coordinator, Social Media Specialists and Business Development Representatives

Bullet Points

• Lead the execution of marketing efforts in North America
• Own and Lead Social Media Strategies for North America
• Great opportunity

We are looking for a passionate, fun, clever, and bold marketer with a strong digital, social media and event background to join our growing team. With the parent company undergoing a complete rebrand, you’ll enter a marketing team at the cusp of transformation and requiring a skilled marketer with experience across marketing, social media, lead generation, events, and sales enablement.

Reporting to the VP of Marketing & Communications based in Australia and supporting the General Manager of the North America business, you will use skills in campaign execution to support the launch of new services and lead generation across the US and Canada. This role suits a hands-on marketer capable of operating at pace and comfortable working with remote team members.

Key accountabilities:

• Lead the execution of marketing efforts in the North America market with a focus on the US. Work in close alignment with the GM and sales team to define and execute effective plans.
• Own and lead all of TOA Global’s social media channels in North America, ensuring increased engagement across all platforms.
• Customize global marketing plans to grow sales pipeline with an emphasis on net new customers, increased conversion, and increasing share of wallet.
• Manage the end-to-end campaign delivery of North America marketing campaigns. These could include digital campaigns, events, sponsorships, partner and influencer marketing, and include the development of campaign timelines and budgets, creative briefs, execution of all campaign activities and delivery of final campaign reporting.
• Build a global social media plan and recommend and guide best practice social media execution, working across senior leaders of the business.
• Undertake pre, live and post plan analysis and reporting, using your strong analytical skills and data[1]driven thinking, to find ways to consistently optimize current and future marketing performance
• Mentor the NA Marketing Team towards regional and personal development success
• Work together with the global marketing team on special projects as required
• Be the brand champion for North America

Your skills and experience:

You are great at what you do, love marketing, and have these particular skills and qualifications:

1. You will be degree qualified in a relevant area, with a minimum of 5 years’ marketing experience.
2. Strong knowledge of marketing, lead generation or e-commerce experience highly regarded.
3. Experience achieving customer acquisition/sales targets in a highly competitive market.
4. Understanding of the whole marketing mix, including input and development into marketing and brand strategy, annual marketing plans, creative briefings, integrated campaign development, social media, content production, market analysis, lead generation and marketing optimization.
5. Strong copy writing, presentation development and verbal presentation skills.
6. Experience working collaboratively with and managing senior stakeholders across marketing and sales to deliver business objectives and targets.

At TOA Global we awesome at what we do Everything we do is driven by four core values: "Dream Big, Achieve More", "Be Awesome, "Keep It Real" and "Bring the Wow"

We are obsessed about providing great people for accounting firms. We're so driven and passionate about the impact we can have on people's lives that we've already built an impressive customer base of 700+ firms across the US, Australia, Canada, and New Zealand in just 8 years. You could say, we are the accounting people, people. Globally, we have over 2,300 employees and growing fast with offices in Texas, The Philippines, and the HQ on the Gold Coast.

Now is an exciting time to join us as we are highly focused on growth. If looking for an opportunity where you can be authentically you and you are confident that you can deliver a wow experience with every interaction, then we want you on the journey