Miami, FL
Social Media Coordinator
RESPONSIBILITIES:
Kforce's client is seeking a Social Media Coordinator to join their team in Miami, FL. Summary: The Social Media Coordinator implements social media strategies on behalf of clients to develop brand awareness, generate inbound traffic and encourage product/service adoption. The Social Media Coordinator will work with the Internal Marketing team and client to support their respective missions, ensuring consistency in voice and cultivating a social media referral network. Essential Responsibilities Include:- Coordinating with internal team members - designers, developers, cross-functional personnel, and 1099 contract employees - and our sister agency to envision and implement custom social media campaigns for clients
- Creating social spend plans, custom strategy breakdowns, and advertising flight schedules for custom clients; Working with sales team to provide paid social estimations and estimated deliverables for custom campaigns and RFPs
- Collaborating with the digital strategy team on custom proposals and to determine custom audiences for new verticals and campaign objectives
- As a Social Media Coordinator, you will be working with sales and digital strategy teams to present strategies and capabilities to clients and internal teams
- Developing and documenting SOPs for new products, verticals, procedures, etc.
- Monitoring trends in social media tools and applications; Actively researching and documenting new features, ad units, and platforms as they emerge
- Implementing and maintaining presence for clients in social networking sites including Facebook, Twitter, YouTube, Instagram, Pinterest, LinkedIn, etc.
- Implementing social media strategy, coordinating with the Internet Marketing and Sales & Service teams across the company to ensure effectiveness
- Working with the production team to ensure social media tools (for ex. Facebook Connect, Sharing buttons, RSS feeds) are kept up-to-date
REQUIREMENTS:
- BA/BS in Journalism, Public Relations, Communications, Advertising, Marketing, or related field
- 1-3 years of managing social media for a resort is required
- For this position, we're looking specifically for someone with minimum 2 years of experience as a social media specialist; A strong understanding of the resort and travel industries is a plus; You must be familiar with organic and paid campaigns and outreach on all major social media platforms
- Demonstrable experience of social media for business required; Experience with managing multiple accounts using automated software highly preferred
- Knowledge of 3rd party social media applications preferred (Sendible, TweetDeck, Pagemodo, Animoto, Marketo, Sprinklr)
- Intimate knowledge and understanding of social media platforms and their respective participants (Facebook, Pinterest, YouTube, Twitter, Instagram, Flickr) and how they can be deployed in different scenarios
- Excellent technical skills as related to social media platforms and tools and ability to learn new tools quickly
- Familiarity with basic SEO and inbound marketing principles
- Knowledge of blogging ecosystem
- Ability to effectively communicate information and ideas in written and verbal format and to build and maintain relationships
- Agency experience preferred
Recommended Skills
- Automation
- Communication
- Curiosity
- Inbound Marketing
- Journalism
- Marketo
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