Copywriter

Be a part of a strong team and join us in developing the future!

Positec is looking for a Copywriter to join our North American Headquarters, this position is based in Charlotte, NC. You will be a part of developing the future.

Positec Tool Corporation, or simply Positec, is a manufacturing company that specializes in the production of power tools and lawn and garden equipment. The company's corporate headquarters are located in Suzhou, China and the head of its North American division is located in Charlotte, North Carolina.

Positec is known for its production of the WORX's; Rockwell Tools brands which can be found in the major big box home retailers; like Lowe's, Target, Amazon, and Walmart.

About the job

The copywriter is responsible for writing clear and concise copy for all brands within the

Positec portfolio, across multiple medias and channels. The copy will serve to inform and

engage consumers on power tools, outdoor power equipment, crafting tools, and lifestyle

products across our commercial and consumer brands.

Who are you?

Are you hands-on and believe in leading by example? We are looking for someone who has excellent problem-solving, GREAT communication skills (written/verbal) and not afraid to show off their interpersonal skills. It is essential you have a stellar research skills.

In our organizations there are great opportunities to grow and take on new responsibilities.

Main Job Tasks and Responsibilities

• Develop a clear and consistent brand voice for each brand within the Positec portfolio, including but not limited to: Worx, Rockwell, Blue Ridge, Cat®, Kress, Power Share X Aventon, Exit, Floof, and private label brands.
• Edit and proofread technical copy such as product packaging, manuals, etc.
• Provide compelling product copy for worx.com and e-tailer sites for existing products and new product launches.
• Work cross-functionally with sales, e-comm, marketing, and product teams to understand copy needs and overall company goals/strategy.
• Collaborate with marketing managers and graphic designers to build cohesion between copy and design for various projects.
• Collaborate with the product team to understand product specifications, feature benefits, core audience, consumer obstacles, and common uses for each tool to assist in crafting compelling product copy.
• Collaborate with marketing managers and e-comm team to write copy for gift guides, blog posts, SEO, product FAQ’s, and other web copy.
• Collaborate with marketing managers and e-tail/sales team to write copy for all e- tail/retail channels including web copy, store pages, and promotional copy.
• Assist design team in creating Messaging/Style guides, catalogs, and Omni-channel strategy decks for existing brands and new product/brand launches.
• Create compelling copy materials for tradeshows, PR, and other promotional events.
• Collaborate with external social and digital agencies on compelling social and ad copy that is consistent with each brand voice.

Education and Experience

• Bachelor’s Degree in marketing, journalism, English, communications, or related field
• 2-4 years’ experience as a copywriter or in a related role
• Product copywriting experience preferred
• Familiarity with digital marketing and content creation
• Experience working with MS office
• Familiarity with SEO principles
• Experience managing and prioritizing multiple projects or use of project management software
• Proofreading experience

Key Competencies

• Ability to provide writing samples/portfolio
• Versatility to pivot between creative copy and technical/product copy
• Excellent communication skills - verbal and written
• Receptiveness to constructive criticism and feedback
• Ability to meet deadlines in a fast-paced environment
• Strong research skills
  • Interpersonal skills
• Meticulous attention to detail and ability to follow-up on tasks without reminders
• Excellent time management skills
• Ability to multi-task
• Ability to quickly learn new skills & programs
• Problem analysis and problem-solving
• Attention to detail and accuracy
• Customer service orientation
• Adaptability to change
• Good judgment
• Ability to work as a team and collaborate with internal and external stakeholders
• High energy and wiliness to take initiative
• Stress tolerance, and patience

What we offer you

We offer a fun work environment that promotes employee’s wellbeing, productivity, and growth. This is fast-paced and significant work! At Positec we have created a place where we value creativity, innovative ideas, and exciting opportunities because of our innovative approach. Our business is ever evolving.

What you’ll love about us:

• Collaborative and innovative work environment
• Competitive Salary
• Genuine work/life balance
• Rest and Relaxation. Up to 3 weeks of paid time off annually along with 12 paid holidays
• Health Benefits. Medical with HSA options, Dental, Vision, Company paid disability benefits & life insurance
• Retirement. Help with preparing for the future; 401-k with 5% company match
• Professional Development. Company paid training & career development plans available

If this job isn’t for you, but perhaps a friend would be a perfect fit-please send them this link! Thanks!